How to make an addictive mobile application

If there were a secret recipe to make an addictive and revenue generating mobile application, would you use it, the answer would be a resounding “YES” …….

Unfortunately there is no secret recipe to develop an addictive mobile application. But if you look closely at all those mobile applications that have been hugely successful, they would have some common traits which can be analysed, and then put them to good effect while developing a smartphone / mobile application.

There are millions of mobile applications out there in the market so how does your mobile application standout amongst the others. Did you know that many apps there are downloaded are tried once and then discarded. A report says “With 60,000 apps added to the App Store every month, it’s becoming increasingly more difficult for apps to stand out.”

It is absolutely necessary to develop an amazing and addictive mobile application. When you look around you see people are using their mobile phone at the grocery store, at the theatres, at the airport and even while walking down the street. So it is evident that people will use a mobile app that helps them stream line and improve their day-to-day interactions and decisions. Few points to ponder,

  • Visual Appeal
  • Notification
  • Gamification
  • Sharable

The important factor to keep in mind is to keep the mobile application simple. If you flood the app with tons of features and if it is hard work for the user to go through all those features,  the chances of the user returning to the app is slim.

Keep it simple :-)

I am sure that you would know that gaming apps are the ones that are hugely popular amongst all type of users. Incorporating gamification features to your app could give the thrust that it needs. This will help to keep the user engaged and would definitely encourage them to promote your app. As far as instructions are concerned I sincerely doubt whether a user goes through the instructions, its important to make the app intuitive as possible. This is to handhold the user in an engaging way.

Apps are downloaded on a daily basis and to stay in touch with the user it is very very important to notify your user on a regular basis. Provide an easy option to share the mobile application. All said there are plenty of apps out there, some of them being fun, entertainment and gaming apps. How do you standout from the rest will decide the fate of the app.

To conclude create an app that solves a common & daily problem.

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