It has been a while since we are dealing with the Google panda and penguin update and the minor refresh after that. The Internet is abuzz with news that this is probably the end of SEO marketing. To all those doomsday predictors… this one’s for you!
I agree that Google hates unnatural link building to the same degree as it hates spammy links. But if you were to implement strategies that get natural links, I think you’re in safe zone. I know what you are thinking right now “everyone says natural links, but how to obtain them?” Here’s how to:
The days when you hunted for links are over! Now you have to plant them, water them and grow them “Naturally!”
Before the Google penguin update was made on 24th April, SEO mainly focused on getting the maximum number oflinks as quick as possible to gain the love of the search engines. It didn’t matter where you get the links or how you get them. All it mattered was if the links were from anchor text keywords. After the penguin update, all these still matter but with on rule: The number of links should be increasing naturally and the nature of the links should not be overly anchor texts. Here are few tips to do that:
Planting the links in the right spots
In order to grow the links naturally, you have to plant them in the right spots. This is where diversification of content comes into play. Diversification of content helps in expanding the spots where you can obtain links. For example, if you are just producing quality articles and including links in them, your reach is limited to a bunch of article directories. On the other hand, produce well written articles, blogs, press releases, great infographics, video content etc and you have an opportunity to spread your links across various platforms. The main advantage of spreading links across various platforms is that your link profile would be organic. Your website would never get penalized for over optimization of anchor text links.
Just publishing different types of content in various spots doesn’t grow the number of links by itself. You need to provide a little support to these published contents to grow naturally. For example, social bookmarking is one popular SEO strategy that can be used to gain extra exposure to any type of published content. You could also share them in the social media sites such as facebook, twitter and Google plus to grab the attention of the social media crowd. Here is a short clip from a video QnA session by Matt Cutts (The distinguished Google Engineer) on this extra promotion Once the extra SEO done to these published content takes its effect, all you have to do is to sit back and watch the links grow naturally.
Natural growth of the links
Now you have great content which is presented to a huge audience. Depending on the quality and catchiness, the content would spread virally into the social media and gets syndicated naturally by other surfers. Each and every share or syndication of your content is equal to a natural link that is generated to your website.
So here is the key to grow links naturally:
Seed = Great, diversified content
Plantation spots = SEO spots where you publish different types of content
Watering the plants = SEO and social media marketing for the published content
Natural growth = Viral social shares and natural syndication