With the rate at which people are using mobile platforms to swap the traditional shopping malls, the future of traditional and ecommerce is certainly mobile. Thanks to the boom in the smartphone industry, shops now are located in mobiles. In fact, apart from a sharp change in the conventional shopping trends, the number of people logging into the laptops and desktops for shopping is also falling drastically.
With the launch of apps like Google Wallet, people are getting used to the mobile platform like never before. According to Forbes that listed 10 trends to watch in online shopping, the use of mobile apps was listed at number three. While many of us are still unknown to the tricks and advantages of online shopping on mobile apps, it is equally true that we are somehow getting absorbed to these technologies that make shopping much easier than any of us imagined a decade back.
Amidst these changes, it will be difficult to say where the brick and mortar retailers will stand in a few years. Many popular retail chain outlets, such as Best Buy are planning to shut many stores for investing in larger and luxurious retail settings. These changes are clear indications that driving sales is some sort of a necessity for these stores.
As we start predicting that shopping will someday be all about mobile apps, there are still a few hiccups for the mobile platform. The immediate sales and quick delivery system that traditional sellers can offer is something that mobile shopping platforms will still have to think about. Online retailers are, in fact, in quest of the delivery options that will give them some edge over traditional sellers with regards to delivery.
Will this mean that traditional retailers will be complete wiped-off in the next decade? Well, certainly not, at least not in many markets. Many retailers are offering new options such as payment through mobile, easy billing and quick delivery through express delivery services. Also, the new mobile shopping platform may significantly take on the retail jobs that had increased with the increase in chain stores and shopping lines. This may now seem insignificant, but the situation will have its impact on the society soon.
In spite of the hiccups, the future of mobile apps for shopping is certainly bright, and it cannot be denied that online retailers will retain the lion’s share of customers. As more and more, retail stores launch their mobile outlets for customers in the smartphone brigade, the coming days will only witness increase in online shoppers who will use tablets and phones to make the most of their shopping choices.
What has also contributed to the trend is the decrease in smartphone and tablet prices, which has drastically improved their sales in all key markets of the globe. The paradigm change in the trend is certainly not for a short term, and it remains to be seen how the scenario will take impact in the retail market in the coming days.