How to make an addictive mobile application

If there were a secret recipe to make an addictive and revenue generating mobile application, would you use it, the answer would be a resounding “YES” …….

Unfortunately there is no secret recipe to develop an addictive mobile application. But if you look closely at all those mobile applications that have been hugely successful, they would have some common traits which can be analysed, and then put them to good effect while developing a smartphone / mobile application.

There are millions of mobile applications out there in the market so how does your mobile application standout amongst the others. Did you know that many apps there are downloaded are tried once and then discarded. A report says “With 60,000 apps added to the App Store every month, it’s becoming increasingly more difficult for apps to stand out.”

It is absolutely necessary to develop an amazing and addictive mobile application. When you look around you see people are using their mobile phone at the grocery store, at the theatres, at the airport and even while walking down the street. So it is evident that people will use a mobile app that helps them stream line and improve their day-to-day interactions and decisions. Few points to ponder,

  • Visual Appeal
  • Notification
  • Gamification
  • Sharable

The important factor to keep in mind is to keep the mobile application simple. If you flood the app with tons of features and if it is hard work for the user to go through all those features,  the chances of the user returning to the app is slim.

Keep it simple :-)

I am sure that you would know that gaming apps are the ones that are hugely popular amongst all type of users. Incorporating gamification features to your app could give the thrust that it needs. This will help to keep the user engaged and would definitely encourage them to promote your app. As far as instructions are concerned I sincerely doubt whether a user goes through the instructions, its important to make the app intuitive as possible. This is to handhold the user in an engaging way.

Apps are downloaded on a daily basis and to stay in touch with the user it is very very important to notify your user on a regular basis. Provide an easy option to share the mobile application. All said there are plenty of apps out there, some of them being fun, entertainment and gaming apps. How do you standout from the rest will decide the fate of the app.

To conclude create an app that solves a common & daily problem.

Catch us on

sales@xminds.com

“It’s not the idea that is unique but the way you implement it”

In many ways the dream of every wannabe entrepreneur is the same. They all think that their idea is a million dollar one and will top the list of NASDAQ in a short span of time. But the question is how many really survive in this battle?

Let’s take Orkut for instance. Orkut started a few months before Facebook. Even though Google and Mark Zuckerberg had the same idea, how did Facebook excel in the game? Is it really the survival of the fittest theory or was it Mark’s strategy which made him a millionaire? The answer is, Facebook launched with very basic/core features and was able to promote better user adoption.

I recall the words of my mentor “It’s not the idea that is unique but the way you implement it”.For e.g. you’ve been working out at the gym for quite some time but haven’t been able to get the expected physique. Hmm!!! Now that’s a pain, isn’t it?…maybe you didn’t follow a proper diet plan or might have been cheating on your workouts. Anyways the end result is that you wasted your time, energy and money hoping for something which went wrong.

The fact is, people spend way lot of time and money on their product and the launch without getting proper guidance from experts. I mean, what’s the use of having a Ferrari, if you don’t know how to drive or create an impression? In my opinion following are the points which every startup should keep in mind:

1. Market Research

2. Identify your competitors

3. Who will be the end user?

4. Launch timings

5. What makes you different from your competitors?

6. Proper marketing

Eventually, everyone wants to be inspired by the success stories of entrepreneurs who have overcome the obstacles and built a successful business. Recently, I came across an article by Ben Fox Rubin on the Wall Street journal. He mentions the story of Dan Cheung, founder of Spork, who couldn’t match up with its rival app Foodspotting (acquired by Open Table Inc for $10 million). Now here’s an interesting aftermath by Ben Yoskovitz on his company Standout Jobs. He emphasizes on the value of Minimum Viable Product (MVP). Having a feature rich product takes much more time and money to build. However, MVP allows the idea to get into the market as rapidly as possible and maximize the value of finances.

After all every fortune 500 company was once a startup 😉

Xminds Infotech Pvt. Ltd. | www.xminds.com |Facebook | Twitter | Linkedin

RISE 2015 – Hong Kong

RISE 2015

RISE 2015

The 2015 RISE event kick started on July 31st, 2015 in Hong Kong. The event was for two days and it was amazing to be around some cool startups and some great speakers too. Hats off to the CEO of RISE, Paddy & team for organising such a great event and it will be SURGE in Bangalore in India by early next year and more to follow from the awesome team. Check out some of the cool startups that exhibited in RISE 2015.

  1. Chatrify – A live chat software helps you to create meaningful, real time customer engagement that helps businesses increase conversions and provide effective customer support. Each visitor comes with a unique problem and Chatrify give you the opportunity to be there to address his or her concerns instantly in the most effective way.
  2. Player.me  –  is the social discovery platform for the gaming community. Discover, Share and Collaborate with other Players, Groups and Companies. Created by Players, for Players.
  3. Upbeatz –  Is an initiative which aims to give Indians the opportunity to break some rules and create new trends by giving them access to style from across the globe. Upbeatz gives Indian access to global brands at affordable prices with just a click of a button.
  4. Gone Adventurin – Connects corporate organisations with local communities and/or consumers to create social and/or environmental impact. Through an epic adventure or a meaningful immersion experience, we then execute the strategies and collaborations to create systemic impact on the ground.
  5. Wanderlust – The worlds biggest travel tribe. Welcome to a world where technology brings us together, even when kilometers might put us apart. Where the wanderers aren’t lost, but in constant search of the next great adventure. And great adventures begin with meeting great people.
  6. Makanluar –  A leading, reliable Free Online Restaurant Bookings service in Indonesia. Earn Points each time you book to get cash-back, write reviews to double up on those points! You will most likely get free dishes/drinks or discounts at the restaurant too ONLY when you book with MakanLuar.com. Snap & Share your food & restaurant photos to let others know how the restaurants are. Currently available for restaurants in Jakarta, Bali & Bandung.
Makanluar Team

Makanluar Team

Upbeatz

Upbeatz

 

Visual.ly makes everyone a designer – The infographic creation tool

Infographics are becoming popular each day because of their ability to make the readers get interested to read even the most boring statistics. Though the concept of infographics is around us for a long time, the idea was not widely used because of the main reason that creation of the infographics needed the work of a professional designer who is expert in image editing tools such as the photoshop or illustrator. If you are hiring a professional company or a professional designer to create the infographics, you would drain your wallet. Wouldn’t that be awesome if there was some tool that anyone can use to create cool infographics.

What would you say if such a tool came completely free? Now I can see the smile on your face and you think I am just joking! But I am pretty serious about this and the free tool is called Visual.ly . When I say there’s a free tool, don’t get your expectation high because Visual.ly has just started adding infographic templates that you can customize with your own data.

Visual.ly was actually an infographic based social network initially where you can share the infographics that you had created. The infographic creation page part was newly added to this social network. The creation part is a web based tool with a drag and drop interface. There are a few preloaded themes available, which you can load up in the application, fire up your creativity and customize it by dragging and dropping theme elements.

The most interesting part of this web app is that, you do not need any graphic design knowledge to create cool infographics. I tried the tool myself by customizing the “twitterize” theme available in their collection. I just entered credentials of my twitter profile and the app did rest of the job. It analyzed the profile and presented a well detailed infographic. You can also create twitter infographics where you compare yourselves with celebrities or anyone. Trust me, the infographic creation part is real fun and I can see that Visual.ly I working hard in adding new themes as well.

Though for now Visual.ly cannot help you create commercial infographics as “pictochart” does, work is in progress to make this web based application to become a full-fledged infographic creation tool. With the power of social awareness that Visual.ly has, when the tool is in place, this would be the talk of the Silicon Valley

Post Penguin SEO – Don’t hunt for links, instead plant and grow them naturally!

It has been a while since we are dealing with the Google panda and penguin update and the minor refresh after that. The Internet is abuzz with news that this is probably the end of SEO marketing. To all those doomsday predictors… this one’s for you!

I agree that Google hates unnatural link building to the same degree as it hates spammy links. But if you were to implement strategies that get natural links, I think you’re in safe zone. I know what you are thinking right now “everyone says natural links, but how to obtain them?” Here’s how to:

The days when you hunted for links are over! Now you have to plant them, water them and grow them “Naturally!”

Before the Google penguin update was made on 24th April,  SEO mainly focused on getting the maximum number oflinks as quick as possible to gain the love of the search engines. It didn’t matter where you get the links or how you get them. All it mattered was if the links were from anchor text keywords. After the penguin update, all these still matter but with on rule: The number of links should be increasing naturally and the nature of the links should not be overly anchor texts. Here are few tips to do that:

Planting the links in the right spots

In order to grow the links naturally, you have to plant them in the right spots. This is where diversification of content comes into play. Diversification of content helps in expanding the spots where you can obtain links. For example, if you are just producing quality articles and including links in them, your reach is limited to a bunch of article directories. On the other hand, produce well written articles, blogs, press releases, great infographics, video content etc and you have an opportunity to spread your links across various platforms. The main advantage of spreading links across various platforms is that your link profile would be organic. Your website would never get penalized for over optimization of anchor text links.

Just publishing different types of content in various spots doesn’t grow the number of links by itself. You need to provide a little support to these published contents to grow naturally. For example, social bookmarking is one popular SEO strategy that can be used to gain extra exposure to any type of published content. You could also share them in the social media sites such as facebook, twitter and Google plus to grab the attention of the social media crowd. Here is a short clip from a video QnA session by Matt Cutts (The distinguished Google Engineer) on this extra promotion Once the extra SEO done to these published content takes its effect, all you have to do is to sit back and watch the links grow naturally.

Natural growth of the links

Now you have great content which is presented to a huge audience. Depending on the quality and catchiness, the content would spread virally into the social media and gets syndicated naturally by other surfers. Each and every share or syndication of your content is equal to a natural link that is generated to your website.

So here is the key to grow links naturally:

Seed = Great, diversified content

Plantation spots = SEO spots where you publish different types of content

Watering the plants = SEO and social media marketing for the published content

Natural growth = Viral social shares and natural syndication

What are the major criteria that the VC’s would be looking into before investing or rather what interests them?

As a startup entrepreneur it is highly imperative to know what type of questions or what would the VC team be asking you. If you present them with facts and figures they would be probably interested in your project.

So what are they interested in?

If you had a little guide you could probably be better prepared. Lets try and ponder into the minds of the VC’s.

The first and foremost important question that would come hurling at you would be;

1. How is your product different from others in the market or what particular pain point are you going address with your unique product?  – Define the real market problem that you have identified and how your product would solve the particular issue.

2. Once you have conveyed your idea to the VC team wouldn’t it be nice if you could show them a prototype on how your product worked. Show them the core features and how it works. This would definitely give you an edge and catch their attention.

3. The next step would be to look at the user base that you have got who are using the product. It would ideal if you could show the user data and also show them the number of users who are returning to use your product. Any kind of web tracking tool would help gather the data.

4. Now comes the important part, how do you plan to attach a revenue model to your product. This is one of the major points that you would need to convey to the VC team as this can make or break the whole idea.

5.Now it is time to have a look at the team – Are you guys experienced enough.  A profile about you and also the development team would be ideal

6. What is the amount of money that you are looking for?

All of the above said expected the unexpected. Have a great attitude and give your best shot, success is yours.

How to promote your Start Up to investors and to be visible in the market?

startup

If there were some simple rules on how to pitch successfully to investors, as a startup entrepreneur the first and foremost choice would be to attend events and create a presence in the market.

Burt Hammer, founder and CEO of Hydrovolts who is creating a lot of buzz had attended numerous events and won plenty of awards. It would be ideal if every new entrepreneur can attend as much as events possible to promote their startups.

We tried to gather as much as details regarding startup events and meet ups, hope this helps.  If there are more please feel free to add them.

Europe Start Up events

http://fowa.com

http://thenextweb.com/conference/

http://fivepoundapp.com/

http://devnest.org/

http://www.thishappened.org/

http://2010.dconstruct.org

https://twitter.com/#!/interesting

http://www.thisisplayful.com/

http://lanyrd.com/topics/hack-day/

http://paris.startupweekend.org/

http://startupdigest.com/2011/05/03/paris-startup-events/

http://www.leweb.net/

Paris

http://www.leweb.net/

http://paris.startupweekend.org/

http://startupdigest.com/2011/05/03/paris-startup-events/

US – Washington

http://techcocktail.com/

http://www.dctechevents.com/

http://www.facebook.com/#!/event…

http://www.linkedin.com/groups?m…

http://www.linkedin.com/groups?m…

http://www.facebook.com/groups/p…

http://www.connectionshq.com/

http://bit.ly/dcmeetups

San Fransico

http://www.meetup.com/106miles

http://www.hackersandfounders.com/

http://www.founderdating.com

http://lunch20.com

http://www.vlab.org

http://www.meetup.com/svnewtech/

http://www.startupcrawl.com/

Hacker News’s “Work at a startup” event (by invitation)

TechCrunch after parties

The Launch Silicon Valley conference

http://www.meetup.com/startupwaffles/

http://sfnightowls.com/

http://technology.meetup.com/cities/us/ca/san_francisco/

http://startupdigest.com/

http://eventbrite

http://www.skillshare.com/learn#&ca=5

http://www.businessinsider.com/startup2011

http://disrupt.techcrunch.com/SF2011/

http://launchsiliconvalley.org/

http://www.web2expo.com/

http://thefounderconference.com/

http://www.undertheradarblog.com/

http://bayarea.startupweekend.org/

http://bplan.berkeley.edu/


New York

Arts, Culture and Technology Meetup: http://www.meetup.com/Arts-Culture-and-Technology/

Food + Tech Meetup: http://www.meetup.com/food-tech/

Hack & Tell Meetup: http://www.meetup.com/hack-and-t…

Hacks/Hackers Meetup: http://meetupnyc.hackshackers.com/

NYC Lean Startup Meetup: http://www.meetup.com/lean-startup/

NYC Tech Talks Meetup: http://www.meetup.com/NYC-Tech-T…

NY Nightowls Meetup: http://www.meetup.com/NY-Nightowls/

NY Tech Meetup: http://www.meetup.com/ny-tech/

https://twitter.com/#!/hackersfounders

http://nytm.org/

http://newyork.garysguide.org/

http://www.feastongood.com/

http://www.meetup.com/BLKNY30/

https://founderscard.com/