Post Penguin SEO – Don’t hunt for links, instead plant and grow them naturally!

It has been a while since we are dealing with the Google panda and penguin update and the minor refresh after that. The Internet is abuzz with news that this is probably the end of SEO marketing. To all those doomsday predictors… this one’s for you!

I agree that Google hates unnatural link building to the same degree as it hates spammy links. But if you were to implement strategies that get natural links, I think you’re in safe zone. I know what you are thinking right now “everyone says natural links, but how to obtain them?” Here’s how to:

The days when you hunted for links are over! Now you have to plant them, water them and grow them “Naturally!”

Before the Google penguin update was made on 24th April,  SEO mainly focused on getting the maximum number oflinks as quick as possible to gain the love of the search engines. It didn’t matter where you get the links or how you get them. All it mattered was if the links were from anchor text keywords. After the penguin update, all these still matter but with on rule: The number of links should be increasing naturally and the nature of the links should not be overly anchor texts. Here are few tips to do that:

Planting the links in the right spots

In order to grow the links naturally, you have to plant them in the right spots. This is where diversification of content comes into play. Diversification of content helps in expanding the spots where you can obtain links. For example, if you are just producing quality articles and including links in them, your reach is limited to a bunch of article directories. On the other hand, produce well written articles, blogs, press releases, great infographics, video content etc and you have an opportunity to spread your links across various platforms. The main advantage of spreading links across various platforms is that your link profile would be organic. Your website would never get penalized for over optimization of anchor text links.

Just publishing different types of content in various spots doesn’t grow the number of links by itself. You need to provide a little support to these published contents to grow naturally. For example, social bookmarking is one popular SEO strategy that can be used to gain extra exposure to any type of published content. You could also share them in the social media sites such as facebook, twitter and Google plus to grab the attention of the social media crowd. Here is a short clip from a video QnA session by Matt Cutts (The distinguished Google Engineer) on this extra promotion Once the extra SEO done to these published content takes its effect, all you have to do is to sit back and watch the links grow naturally.

Natural growth of the links

Now you have great content which is presented to a huge audience. Depending on the quality and catchiness, the content would spread virally into the social media and gets syndicated naturally by other surfers. Each and every share or syndication of your content is equal to a natural link that is generated to your website.

So here is the key to grow links naturally:

Seed = Great, diversified content

Plantation spots = SEO spots where you publish different types of content

Watering the plants = SEO and social media marketing for the published content

Natural growth = Viral social shares and natural syndication

An open letter to Mark Zuckerberg from Team Xminds…

After listening to Mark Zuckerberg speak at the annual TechCrunch Disrupt, here’s an open letter that I couldn’t resist from writing.  Before we move to the letter, here’s what Mark spoke:

  • There will not be a Facebook phone…at least not in the distant future.
  • HTML5 was indeed a mistake
  • Its mobile apps are going to be bigger and better
  • They’re going to spend time refining Instagram (read our blog on why we think Facebook bought Instagram and yes, it’s going to remain a separate entity from Facebook.

And now moving on to the letter…

Dear Mark,

I love Facebook at lot- personally as well as professionally. I love the fact that I can connect with my friends and family, look for school mates whom I last met 15 years ago, keep my mum updated about her lil’ granddaughter, even as I connect to my customers through my Facebook page.

Speaking about the business page, I’m really happy that I can share videos, post photos and even get customers to buy them even without leaving the page. But there’s a teeny weeny little grievance. You don’t let us business page owners to like anything on Facebook. As a business owner, I’d really like to show my support to fellow business owners by liking their page.  I hope you’re looking into the problem. I’m sure you know that small startups like mine depend on your support to reach out to customers. Wouldn’t it be great if we could send a request to customers asking them to like us?

There was never a doubt that Facebook’s influencing the world’s shaping up, but the Egypt revolution kinda reconfirmed this. But what impressed me most that you decided to keep mum about it rather than brag to the whole world. You sure do understand the implications of talking about it!

And last but not the least, here’s a small request…could you please speed up your response system when we report an error. Your typical response to a ticket seems to be… “Thank you for submitting this bug report…..we are unable to respond to every bug report…..We appreciate your patience and feedback…” Seriously there could be a better response to a ticket. Like for instance, how about sending a ticket number so that we could follow it with you guys? …

I’m sure you get hundreds of such letters every day. It must truly frustrating having to listen to suggestions endlessly. But as I earlier said, businesses like ours depend a lot on Facebook and would love it if you could take care of these minor glitches.